Produkty Pitania delivered special training for retailers in Kaliningrad
— 2005-03-29 —

Produkty Pitania has long been shipping its products to Kaliningrad’s largest retail networks — Victoria and Vester. 

To optimize business and establish a streamlined communications system with trade representatives of these retail networks the company organized a series of training sessions for their representatives.

On March 23, ten representatives of Victoria including the  Head of Perishable Goods Section, Sergey Zakharov, gathered at a meeting. On March 29, Vester representatives also came to the facility (15 people).

The guests attended a presentation of the company’s new products under the unmbrella Zolotoy Petushok brand including Puff meat/mushroom/vegetable pie, Lasagne, Cheese sticks, Stuffed Balls in Breading, Cordon Blue & mushrooms and cheese & ham, Vegetables in Breading and Spicy Wings. After the presentation the guests took a tour of the plant and visited production facilities and freezing machines.

Event organizers and participants highly appreciate the results of these meetings. Retailers demonstrated their intention to expand the range of Zolotoy Petushok and Domashnaya Skazka products offered at their stores.

Our company has adopted the commonly used training practices from other companies worldwide as its standard and tangible results have already been obtained by both parties. Based on the positive experience of organizing such events the company intends to arrange regular trainings of the kind.