Produkty Pitania company results: first six months of 2005
— 2005-08-01 —

Moscow, August 1, 2005. Produkty Pitania Company - Russia’s largest manufacturer of poultry-based frozen convenience foods – published its performance results for the period between January 01, 2005 and June 01, 2005.

Just as in the preceding reported periods in January – June 2005 Produkty Pitania Company demonstrated positive development of all aspects of production and financial performance. The company delivered and marketed 44,500 thousand tons of products within this period 21,400 thousand tons delivered in the first quarter and 23,100 thousand tons delivered in the second quarter of the year 2005. These figures indicate 41% growth compared against performance in the same period of last year.

 «Competition is growing stronger in the frozen foods market both regionally and nationwide as new players emerge and as leading players strive for leadership, - says Damir Imamovic, Vice-President of the company, - However, Produkty Pitania keeps expanding its geography in Russia. Russian Meat union estimated that today we are the largest manu7facturer of meat convenience foods ».

High demand for convenience foods is determined by such factors as fast and easy cooking, broad range of products, sustainable quality at affordable price.  The company believes that the most promising category of products will feature complex recipe courses with high level of added value. 

 «As consumer income grows people will increasingly prefer products of high consumer value. People are ready top pay extra for products that meet higher quality standards and help save cooking time, – Damir Imamovic says, - Our current priorities include further expansion of our production facilities, development of our distribution system, increasing the role of marketing and branding. Popularity of brands is highly important for winning consumer affection and that is why we will further focus on promoting our Zolotoy Petushok brand”.