Produkty Pitania Company adopted the Visual Standards Book
— 2005-06-01 —

Our corporate style consists of graphics and visuals which we often use in cooperation with our partners  and or consumers. It is the visual logic and accuracy that ensure full value of presenting our experience, professionalism and corporate values of the company via all communications.

The fundamental principles listed in the Visual Standards Book reflect the basic idea of our activities. Following these principles we will create materials to communicate the spirit of the company and ensure permanent and mandatory presence of our corporate culture on the regional and international level through graphics and visuals.

To adapt visual perception of our corporate brand and to raise awareness and provide for convenient use of advertising media we have undertaken slight modification of our corporate logo.

Producty Pitania logotype has slightly changed its color shade and the print used with the company’s name. The new red color is much warmer and “closer” to the audience. Red color is usually used to draw attention to and highlight the importance of an object. It also symbolizes braveness and energy. Red color in Produkty Pitania logo is the token of strength, power and corporate solidarity. The print of the wording was also slightly changed to become more legible and modern.

The logo of the company’s umbrella brand – Zolotoy Petushok – was also modified. The modifications resulted from adapted brand structure and they are based on the latest modern graphics trends. The renovated Petushok retained almost 90% of its original image; an image which is friendly and emotional that became more lively, open and approachable. Petushok appears to be inviting everyone to make friends with him!

 Visual Standards Book featured detailed description of the use of graphics, souvenirs, and internal and external paperwork standards along with office decoration guidelines.