Produkty Pitania announces an exciting new contest
— 2006-07-12 —

In yet another effort to promote the Zolotoy Petushok brand, Produkty Pitania unveiled its Gold Recipes contest on July 12.  

It’s all part of an ongoing brand awareness campaign, which includes a dedicated website (full of product information, recipe suggestions, and consumer activities); master classes, media placement, and special promotional events.  The goal: to strengthen consumer loyalty while also increasing overall market share. 

With that goal in mind, the new contest offers ample opportunities to tout Zolotoy Petushok’s competitive advantages, including its broad product range, outstanding quality, excellent taste, affordable price, and easy preparation. 

In addition to providing Gold Recipes rules and information on the Zolotoy Petushok website (www.petushok.ru), Produkty Pitania plans to promote the new contest using a variety of media, including:

·        Announcements in Liza magazine (with a per issue distribution rate of 3,506,900 throughout Russia) on July 15, August 5, and August 26, as well as a short article on September 16

·        Broadcast ads on Popsa radio, 102.5 FM (with coverage in Moscow and the surrounding region) during the popular series We Like Living, hosted by Daria Dontsova.