Gold summer with Zolotoy Petushok
— 2007-07-31 —

In May – August Produkty Pitania Company in cooperation with distributor Linga LLC organized and held an advertising event to support Zolotoy Petushok. Event organizers set up two Zolotoy Petushok tents in Engels (Saratov region) on the traditionally crowded left bank of the Volga River. The beach is 1.7 km long and the number of beach visitors is about 3000 people on weekdays and up to 6000 people on weekends.

Main goals of the event:

• To inform the target audience about Zolotoy Petushok products by organizing product tasting and dissemination of informational and promo materials.

• To build the positive image of Zolotoy Petushok brand.

• Promotion of Zolotoy Petushok product sales.

Starting on May 25 (official beach opening date) guests received Zolotoy Petushok packages together with entrance tickets to the beach. Other advertising materials were disseminated including cards and leaflets with original recipes.

Unpacked convenience products Zolotoy Petushok are sold at all retail outlets on the beach:

• grilled chicken legs (serving: 1 chicken leg + bun) – 45 rubles.

• hamburger (hamburger buns were specially designed for our hamburgers by Peresvet Company – one of the beach’s partners) – 25 rubles.

• Barbecues (100 g + bun + vegetable garnish) – 40 rubles.

• grilled wings - 35 rubles.

• cutlets with mushrooms (1 cutlet + bun + vegetable garnish) - 25 rubles

A cafeteria for children additionally offered:

• Stamped pieces (3 pieces served with vegetable garnish) – 15 rubles.

Mobile ads and flags Zolotoy Petushok are placed at cafes and at the cafeteria. The café has a radio outlet which broadcasts announcements for beach visitors and a music CD with a Zolotoy Petushok advertisement after every six compositions! 

On July 6 and 7 tasting of stamped pieces of products was organized on the beach.  On July 7 from noon to 2 pm Pin& Gvin Company organized an interactive performance for children with many little participants who tasted stamped pieces of products provided by our representative.

Early in August newspaper Beach will be published and it will include a section featuring recipes from Zolotoy Petushok.