Produkty Pitania Vice-President Damir Imamovic took part in the Second Russian Agriculture Products Forum World Food 2009
— 2008-09-24 —


Damir Imamovic, Vice-President of Produkty Pitania Company, took part in the Second Russian Agriculture Products Forum World Food Moscow 2008.

He delivered the report Balance of Own Brands and Private Labels in Produkty Pitania’s Product Portfolio, in which he emphasized that the company’s strategy primarily focuses on the development of its own brands Zolotoy Petushok and Domashnaya Skazka. However, as retailers expand the areas of their activity and as the company is committed to establishing highly efficient relationships with its distribution partners, we deliver private labeled products. In addition, the company proposes to its partners an alternative approach to cooperation that is beneficial to both the producer and the retailer, i.e. co-branding.
In addition to supply of our branded frozen convenience products we cooperate with federal and regional retail chains within co-branding initiatives and we also produce private label products because this is an element of mutually beneficial cooperation with retailers, Damir Imamovic noted.