Holidays with Zolotoy Petushok
— 2011-12-03 —

 PP, the largest frozen food manufacture with Zolotoy Petushok and Domashnyaya Skazka brands, announced a new, natural product line under “Natural” label. New line is a great addition for holiday menu; it is easy to cook and sophisticated to serve. The new line is based on whole-food natural approach which is reflected in product ingredients.
“Natural” label
The special “Natural” logo on the front of the package differentiates Natural product line. The line products are made of 100% chicken meat with no meat structure changes. Fillet products are also made of while-food chicken meat with no use of grinded additives.

Fillet recipes
“Natural” product line includes 12 items from two groups and includes the following:
• “Chicken breast fillet, breaded”, “Chopped chicken, breaded”, “Chopped chicken in sesame crumbs”, “Hips fillet”, and “Thighs fillet” are made from 100% natural fillet meat
• “Pieces of chicken breast fillet, breaded”, “Pieces of chicken breast fillet, breaded, various shapes”, “Chicken nuggets” are made from chicken meat without any meat structure damage
• “Chicken drumsticks, grilled”, “Grilled wings”, “Chicken tight and drumsticks, fried” are made of whole chicken and are ready-to-eat.
All “Natural” assortments are made from whole-meat chicken and have no soy, artificial ingredients, genetically modified food, taste enhancers or food colors.

Technology
Most innovative technologies are used in order to deliver fresh and natural products. Advanced thermal processing allows keeping product structure, vitamins and minerals. IQF deep freezing method allows customers longer storage time (with temperature range of -18 C for 12 months).
Market review: expert view
Russian frozen food market keeps growing and delivers healthier, natural products, comments Damir Immanovich, Vice-President of PP. He emphasizes that product quality and safety are PP top priorities which would be constantly improved and developed. He believes that quality of food defines the lifestyle quality and plans to keep improving PP product line.

PP, the leader of frozen food market, is the largest chicken-meat products manufacture with famous "Zolotoy Petoshok" and "Domashnyaya Skazka" brands. Continuous innovations, use of cutting edge technologies and new infrastructure differentiate the company from others, while ongoing investment projects makes it the largest employer in Kaliningrad Region.