"Produkty Pitania" company outlined plans for 2014
— 2014-04-01 —

Summing up the last year President Stefano Vlahovic  said that the most important event was the acquisition of the trade and poultry company  " Baltptitseprom " in Kaliningrad . Integration will largely go to domestic raw materials in the production of TM " Zolotoy Petushok" major products. This trend will continue in the current year, so that over the next two years completely use its own raw materials. The range of products was greatly expanded, it included both traditional frozen semi-finished poultry products, and fresh products, which were sold by the company through its own branded chain of   "shops near home", called "Fresh Market." This exciting new project of the company (started in 2013) includes 55 stores in Kaliningrad and the region, which are used by the company in order to gauge demand and test new products, also for controlling the sales of branded products. Own store chain enables us to offer customers high quality products at a reasonable price. "We observe that the customer is willing to pay for quality, for naturalness.  We are proud more of the leadership in quality than of the leadership in sales " - said Stefano Vlahovic .

Nowadays "Produkty Pitania" is developing as a vertically integrated holding company, aiming at controlling the entire process from the feeds production for chicken up to the end product. Last year we started to grow wheat, and this year would begin the construction of the feed-processing plant.

"We will grow both in sales and in the range of new product " - said Damir Imamovic . We started to produce hamburgers for food - service, which were becoming more demanding at price and quality. But we are interested in this area. Now we are developing a complex product for the food - service (slices of meat with sauce). And also reverting to the retro - soviet products lineup, "Po-Kievski cutlets " and "Schnitzel po-ministerski" have already become the first of it.

In addition to traditional semi-finished poultry, beef, pork products "Produkty Pitania" company produces ready meals under the trademark "Rossiiskaya Korona", as well as a line of meatless products with the blessing of Danilov Patriarchal Monastery. These products are in demand not only during Lent.

Also, "Produkty Pitania " presented new products which the company would continue to develop, within the trend of  high quality healthy food.  This new line of products with "Rio 2" cartoon characters are nuggets " Vkusniashki " and strips " Vkusniashki." New products do not compete with existing brands, but only emotionally expands " Zolotoy Petushok "  line of products, keeping the main features - the naturalness and quality of the product , ease of preparation and taste. As all existing products under the trademark " Zolotoy Petushok ", a new product has an element of family happiness, being a fixture of the family table .

This communication company tried to put in the latest promotional video, which was successfully shown at the beginning of the year on most channels. The hero of this family history was performed by the popular actor Georgiy Dronov. This year he became a spokesperson " Zolotoy Petushok."

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Succulent, tender, tasty crispy nuggets in corn crust!

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