Advertising campaign in support of "Zolotoy Petushok" trademark
— 2013-11-15 —

Advertising campaign in support of the "Zolotoy Petushok" trademark was held from October 15th to November 15th, 2013.

GEOGRAPHY: Moscow, St. Petersburg

Communication channels: 
1. Underground railway:

• Moscow branches: Zamoskvoretskaya, Tagansko-Krasnopresnenskaya, Kaluzhsko-Rizhskaya, Serpuhovsko-Timiryazevskaya
• St. Petersburg branches: Kirovsko-Vyborgskaya, Moskovsko-Petrogradskaya, Nevsko-Vasileostrovskaya, Pravoberezhnaya. 

2. Mass media: 

• October-December 2013
• Moscow / St.Petersburg / RF

Communication message: The natural taste and product of "Zolotoy Petushok" trademark

Campaign goals: to increase awareness, consumption and sales volume.