On the 16th of May, 2012 Zolotoy Petushok advertising campaign has been started: "So delicious that you never dreamed of!"
2013-05-16
Zolotoy Petushok television advertisement is aimed both at promoting wide range of product drivers for several product categories and brand as a whole.
The main aim is to raise the awareness of Zolotoy Petushok trade mark and stimulate sales!
The advertising campaign is held under the slogan " Zolotoy Petushok" - so delicious that you never dreamed of!
In the advertising campaign appeared the most popular products among consumers which demonstrated a diverse assortment of "Zolotoy Petushok".
"Chicken breast fillet" (natural taste), "Traditional Nuggets", which are made of chicken meat" (True nugget is a nugget by "Zolotoy Petushok") ; "Cordon Bleu" (juicy taste), " Grilled Wings ".
The main tool is a commercial of " Zolotoy Petushok" trade mark – 20 seconds, 10 seconds,5 seconds.
The major media is TV channels: "Rossiya-1", "NTV", "Domashniy", "5"
The geography of advertising campaign is Moscow
Dates: from the 16th of May to the 19th June of 2012
The press, which supports the campaign is:
- Consumer press and the Internet paste the image models and informative articles in the TV guides "7 Dnei", "Antenna. Telesem " and in glossy women magazines " Kollekciia caravana istorii"," Lublu gotovit "," Lisa "," Dobrie Soveti, "" Moya prekrasnaya dacha ".