Produkty Pitania, the largest manufacturer of frozen convenience foods, launched its new advertising campaign
— 2005-09-26 —

The Produkty Pitania Company launched its new advertising campaign to further promote its ZOLOTOY PETUSHOK trademark. The company hopes to raise brand awareness among target consumer audiences, as well as further strengthen its already positive image, while retaining current consumer brand loyalty.  

Produkty Pitania  kicked off the campaign with a 30-second television ad.  And although the campaign will use television as its primary promotional strategy in large cities, it will also include such advertising media as the national press and subway signs.