Produkty Pitania, a major manufacturer of frozen convenience meat products has kicked off a bold, new advertising campaign
— 2005-09-26 —
In an effort to promote its newly redesigned Zolotoy Petushok trademark, Produkty Pitania has launched a bold, new advertising campaign, designed to raise consumer awareness, improve its already positive brand image, and build even stronger brand recognition and loyalty.
The new ad campaign will initially air 30-second television spots in cities with populations of a million plus consumers, with additional advertising in the national press, as well as on metro placards.