Produkty Pitania Company signs contract with French fast food chain Quick
— 2008-06-09 —
Produkty Pitania Company, Russia’s major producer of frozen food products under Zolotoy Petushok and Domashnaya Skazka trademarks signed a contract with the French fast food chain Quick for delivery of special order products to Quick.
Presently the company delivers to Quick Chicken dips (Chicken meat sticks in breading) and Tranchette de poulet au pesto (Barbecue chicken breast fillets). These products were designed jointly by Russian and French process engineers under the order by the fast food chain that set forth specific requirements to product recipe, quality and production processes.
Produkty Pitania has extensive experience of cooperation with Food Service chains and the Company continues developing its activities in this area of business.
In 2002 Russia’s largest fast food network Rostik’s became the company’s first partner and all of its restaurants received, among other products, Chicken meat balls in special packages featuring Rostik’s and Zolotoy Petushok logos. Presently this fast food chain orders Chicken meat strips and Chicken meat balls with cheese and ham.
Through the development of cooperation with Food Service operators the company is building strong partnerships with international and Russian companies such as TGIFriday’s, Pizza Hut, Crazy Park, Pronto, Pizza Fabrika, Planeta Sushi, Papa John’s, Trans Pizza, Subway, Bela Pizza, Pizza de Roma.
For each partner the company delivers high quality products in various product categories including natural ready-to-eat meals (Grill wings, Buffalo wings, Shashlyk for three, Fired chicken breast fillets, Chicken meat bars), ready-to-eat lunches (Lasagna with Bolognese sauce, Vegetable lasagna, 4 cheese lasagna), hot snacks (Chicken pop corn), fried meat convenience products (Chicken breast fillets in breading).
«Food Service is developing rapidly in Russia and in the next several years the growth of operators in this sector will further intensify. Taking the trend into account, producing companies try to use their production capacities to the fullest extent in order to deliver 70-80% of their products to Food Service operators. With reserves of high quality frozen products restaurants are capable of delivering diverse menus to their customers thus catering to the formers’ varying preferences. In addition, such product reserves allow reducing staff for restaurants and cutting waiting time for restaurant customers.
We offer high technology products our partners are welcome to order specifically. We try to deliver new and unique products for every food service chain. By continued investments in high technology equipment and by retaining qualified process engineers we expand our product portfolio. Recipe improvements help us deliver to our partners the products that meet the highest quality standards and client needs» - says Damir Imamovic, Produkty Pitania Vice-President.
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Quick was founded in 1971 in Belgium. Today the chain comprises 430 restaurants, located in France and Belgium. Thecompanyemploysmorethan15 thousandpeople. The chain of restaurants caters to 180 million people a year and is among Europe’s leading fast-food market players.
Quick launcheditsoperationsinRussiaonMarch15, 2008. Its outlets are located at food courts of retail malls in Moscow and Tula.