Multi-ingredient upper segment product line
— 2011-11-25 —

Damir Imanovic, Vice-President of PP about ready-to-eat premium segment meat products:
Economic stability and salary growth leaded to premium meat products purchase increase. Such product line includes multi-ingredients ready-to-eat product including “Gordon Bleu cheese and ham”, “Cordon Bleu with mushroom stuffing”, “Kiev cutlets” by Zolotoy Petushok. Deep IQF freeze technology allows keeping all product vitamin and minerals and offers a whole-food natural taste.
“Gordon Blue” by Zolotoy Petushok is a leader within the premium product line with much more to come. Product variety includes various meet with different fillings. Such combination offers wide product variety and taste, is easy to cook and tasty.
PP plans to develop multi-ingredient product line based on its key mission goals of providing healthy whole-food natural products with product quality to be the primary trend driver.