Produkty Pitania Company participated in the 12th International Fair PRODEXPO’2005
— 2005-02-21 —

Produkty Pitania participated in the 12th International Fair of Foodstuffs and Food Raw Materials PRODEXPO’2005 which took place at Expocentre from February 14 thru 18.

The PRODEXPO International Fair is Russia’s and East Europe’s largest exhibition of food goods. The fair boosts the domestic and global food market. This exhibition annually invites the largest Russian and Western producers of foods and food staples, equipment and packaging.

This year, Produkty Pitania was a first-time participant in PRODEXPO.  The Company used this event to establish mutually beneficial partnership relations and to propose the Company’s products to the visitors. For this purpose, the Company set up its corporate image stand in Pavilion 1 where consultants were always present.  Every day a chef held a few gastronomic shows at which visitors were able to test the Company’s products.

On February 16th, the Fair hosted a press event starring the leading authors of the top-level consumer-goods and specialized mass media (representatives of 13 federal specialized and consumer-goods journals and 5 representatives of the Kaliningrad mass media). At this event, the Company pursued its objective of displaying new Zolotoy Petushok foods to target mass media members and allowing them to taste the products.

The informal socializing was honored by

  • Stefano Vlakhovich, Company’s President
  • Damir Imamovich, Vice President
  • Tea Grgurich, Vice President for Marketing
  • Bozhidar Kovachevich, Ambassador of Republic of Croatia in the Russian Federation

We gave the journalists a master class in cooking of imaginative dishes on based on new Zolotoy Petushok products.  The journalists also had the opportunity to test the new meals.