Produkty Pitania, frozen convenience foods and poultry manufacturer boosted production by 32% in 2004
— 2005-03-24 —

In 2004 Produkty Pitania Company boosted production by 32% compared to 2003 results to 88.4 million tons.

The 2005 strategy involves further production growth of 43% to 126 million tons. As the fourth facility will launch operation in 2005 the total capacity will grow from 350 to about 600 tons of products a day. Also the company envisions the launch of the fourth facility, market position improvement through expansion of distribution, promotion of Zolotoy Petushok trademark and adding importance to marketing and branding in 2005.

Founded in 1994, Produkty Pitania is one of Russia’s largest producers of poultry-based foods. Its major brands are Zolotoy Petushok and Domashnaya Skazka. The company operates a production facility in Kaliningrad and distributes its products in Russia, Ukraine, Belarus, Kazakhstan and Turkmenistan.