Produkty Pitania boosted production volume
— 2005-03-24 —

Last year Produkty Pitania Company delivered 88.4 tons of products. Production increased by 32% in 2004. In 2005 the company will further increase production volume by 43% to 126 thousand tons a year, according to the corporate Press Department.

"Sustainable turnover growth is determined by high consumer demand for deep-frozen foods,” says Produkty Pitania President Stefano Valhovich. "We are targeting an average income audience that represents the largest market share of approximately 110-120 million Russians.”

2005 strategy of the company involves further expansion of production and promotion of the company’s major Zolotoy Petushok brand. As the fourth facility will launch operation in 2005 the total capacity will grow to about 600 tons of products a day.

“In 2005 we will see a slowdown of growth in the frozen convenience foods market,” S.Vlahovich says. "Sales volume growth will be powered by expanding the range of added-value and consumer costs including vegetable and vegetarian courses as well as through strong intervention in the regions. Priorities for 2005 include the launch of the fourth facility, the improvement of market position through expansion of distribution, the promotion of Zolotoy Petushok trademark, and the increase of the importance of marketing and branding.

Today Produkty Pitania offers 39 types of products in different categories of frozen convenience foods under Zolotoy Petushok and Domashnaya Skazka brands. It employs 1,800 people. 27.5% of its shares belong to EBRD.