Tasty solutions
— 2005-05-23 —

After 7 years of operating in Russia, Produkty Pitania Company has been known as a far-sighted player in the frozen convenience foods market. President, Stefano Vlahovic, has invested $10 million in construction of the first plant at the time of economic crisis, which was a time of high risk.. He talks about his decision and current developments in the company:

“We came to Russia and brought with us a profound knowledge of international market trends. One of the most sustainable trends was growing demand for chicken meat.  This meat replenishes the supply of easily absorbable animal proteins and in addition its cost is highly competitive. We have always focused all our efforts on targeting average income consumers. Today we operate three production facilities and are introducing the fourth one.”

Kaliningrad was selected as the major location for production facilities because of its status as a Privileged Economic Zone that greatly facilitated many of our economic efforts. During these several years our company has become the leading market player in its segment. We produce more than 50% of frozen foods sold in Russia and CIS.  The fourth plant  will increase production volume to 600 tons a day and expand our market share to 70% in the chicken meat segment. It will also establish Produkty Pitania as the innovator in delivering convenience vegetables, ready-made lunches and hot snacks, all of which are new products for Russia. The company has also been planning the production of courses with complex recipes at the early planning stage of introducing the new production premise.

We are committed not only to be the industry leaders, but to also be the leaders in both quantity and quality of our products. Many of our new Zolotoy Petushok products will be so complex that even our well-equipped competitors will not be able to manufacture anything similar. We focus on applying shock freezing instead of using preservatives or other chemically made substances. These products are not defrosted and can be cooked fast. Growing consumer demand makes us work so efficiently that our storage facilities remain empty. Our Zolotoy Petushok proves that using western technologies in Russia helps create high quality brands that are in demand not only in Russia but in CIS as well.