Zolotoy Petushok knows all about lasagna
— 2005-07-11 —

On May 18 the Roman Vacation restaurant of Moscow, hosted a presentation of a new ready-made lunch by Produkty Pitania Company.

Journalists representing a number of trade publications gathered at the event to taste Zolotoy Petushok puff pies – a variation of lasagna, which is a traditional Italian course.

The new product is offered as vegetable, mushroom and meat (chicken meat) lasagnas.

«Many women believe that dough-based products negatively affect their physique, - says Tea Grguric, Produkty Pitania Vice-President for Marketing. — Original Italian recipe uses hard wheat dough that is easily absorbed by the body. The dough contains more proteins that keep your body up and fewer carbohydrates that cause stoutness".

The new product was created using the original Italian recipe and adapted to meet taste preferences of Russian consumers. Even the name of the product suggests so:

«Lasagna: meat puff pie», «Lasagna: mushroom puff pie» and «Lasagna: vegetable puff pie».

Company representatives say the new product is unique in Russian frozen foods market because competitors merely copy traditional Italian recipes and do not focus on specific preferences of Russian audience.

Research conducted by Produkty Pitania indicated that until recently the major factors that made Russian consumers neglect lasagna were lack of trust and product consumption habits. Home made pies have traditionally dominated the Russian culture and cooks added meat, mushrooms or cabbage in these pies. Due to the fact that each nation has its own peculiar food preferences Produkty Pitania Company developed the product that is an Italian and Russian cross-cultural innovation. The dough used to cook Zolotoy Petushok lasagna is made of high quality sorts of hard wheat using Italian technology and fillings are adapted to meet taste preferences of Russian consumers. Meat, mushroom and vegetable fillings for Zolotoy Petushok lasagna are made of the very products that are favored by Russian consumers and, consequently, the new product meets their nutritional predilections.

Target audience for the product: women and men aged 25 – 44, income levels - “average” and “average +».

«Lasagna. Puff pies» are offered in 370 grams packages. One package will cost about 40 rubles.