Great potential for the frozen convenience foods market in Russia
— 2005-05-31 —
The frozen foods market is rapidly developing in Russia. with an annual growth in some sectors up to 20-25%. The country has experienced a replacement of nationally made products by imported ones ever since the beginning of the 21st century. Now in the last four to five years the market has nearly doubled due to the growing consumption and expansion of production facilities. Russia’s largest manufacturer of poultry-based convenience foods Produkty Pitania´s president Stefano Vlahovic believes that the frozen convenience foods market has great growth potential yet to be explored.
Statistics show that the demand for frozen convenience foods in a variety of recipes and types of meals is growing in Russia. As a leading manufacturer of poultry-based convenience foods, we are ready to offer consumers high quality products at affordable prices. Twenty-five percent of our products are sold in Moscow and the remaining 75% go to other regions of Russian and CIS countries. Presently, we manufacture 20 per cent of all frozen convenience poultry in Russia.
A major factor that generates demand growth is that in the modern accelerating pace of cities people often have little time left for cooking and enjoy the advantages of quick convenience foods.
As Produkty Pitania expands its production facilities, it remains committed to the high quality of its products notwithstanding collateral diversification of the products range and volume. As a result of large initial investments in production, the company now operates and promotes its Zolotoy Petushok brand, a brand that consumers consider to be of fine quality. “Modern consumers are highly demanding frozen convenience goods with both product quality and better packages”, Stefano Vlahovic says.
Produkty Pitania is a Russian company with foreign interest, which provides for a number of advantages over entirely foreign competitors. A western importer has to generalize product standards to reduce costs whereas our company that operates in Russia is much more aware of the nutritional preferences of its Russian peoples. We are also much more aware of our own expansion capacity within the Russian foods market.