Pork importation will start in production. It will invest up to $100 million together with French and Brazilians
— 2005-06-10 —

One of Rusia’s largest meat importers — Miratorg Company – decided to launch pork and chicken convenience foods production in cooperation with the Brazilian Sadia meat foods manufacturer and private French investors. Analysts believe meat importer’s agricultural projects will be successfully implemented.

Vedomosti could not reach representatives of Miratorg and talked to market experts. Tea Grguric, Produckty Pitania Vice-President (Kaliningrad convenience food manufacturer) is aware of Sadia’s plans. “We did not know though that Sadia was helping Miratorg builtd a plant, — Grguric said. She believes that joint ventures between manufacturers and distributors are doomed: “Their interests vary and at some point the companies may part”, — Produkty Pitania representative believes. She is not cautious about possible competition against Brazilians who are planning to launch production of convenience foods in Kaliningrad. Grgurich says the joint venture of Miratorg and Sadia may claim 15% of chicken convenience foods and as for Produkty Pitania presently which controls up to 44% of the market.

Rinat Sagdiev