From sausage dealer to open vacuum
2005-07-29
Meal solutions have become more and more commonplace in Europe, quickly replacing frozen foods. In Russia, we predict a meal solutions segment growth of 15% a year in the convenience foods market, with expected growth of at least 15-20% in the next two years.
Convenience foods producers and distributors believe that the markets for chilled and frozen foods will grow simultaneously, as each of these segments targets its own audience. PRODUKTY PITANIA Vice-President for Marketing Tea Grguric says: “Chilled meat products are targeting people with higher income, for whom price is not the major factor. It means that chilled products in vacuum packages are not competing against frozen convenience foods; but rather they are competing with various meat products targeting premium market segments.”