Zolotoy Petushok is the leader of frozen foods market
— 2005-08-12 —

PRODUKTY PITANIA Company, Russia’s largest frozen convenience foods manufacturer, has demonstrated positive growth in all aspects of its production and economic operations. During the first quarter of 2005 the company delivered 21,400,000 tons of products, and another 23,100,000 tons in the second quarter. These figures exceed last year’s outputs for the same period by 41%.

PRODUKTY PITANIA Vice-President Damir Imamovic says that even though competition in the frozen foods market is growing at both the federal and regional levels as new players emerge on the market scene, PRODUKTY PITANIA continues to expand its presence in Russia. The Russian Meat Union estimated that PRODUKTY PITANIA is, in fact, the largest meat convenience foods manufacturer in Russia.

As household income grows, consumers are willing to spend more on convenience food products, particularly those products that are high-quality and easy to cook.  Currently, the company’s highest priority lies in expanding its production, by further developing its own distribution system, and moving forward with proactive marketing and branding strategies. Popular trademarks like our key brand ZOLOTOY PETUSHOK – play an important role in attracting consumers, and so we will continue promoting this key brand.