Living is better, living is tastier
— 2005-09-20 —

The Russian convenience food market was only beginning to evolve in the late 90s.  But today, convenience foods are commonplace, having become an integral part of daily meals in Russia. Stefano Vlahovic, President of PRODUKTY PITANIA Company, talks about changes in Russian taste preferences:

Previously, price was the major selection criteria for foods; yet today, high quality and convenience have taken the lead, with special attention being paid to producing nutritious products. Consumers largely refuse red meat and sausage in favor of white meat. Today, the PRODUKTY PITANIA Company delivers more than 30% of all frozen convenience products made with chicken meat sold across Russia and the CIS, and eagerly anticipates further expansion.

Growing household income and diversified choice have driven consumer preference for chicken meat. We closely watch market demand and believe that the future belongs to foods with high consumer properties, as well as unusual products made with authentic recipes. Last year, PRODUKTY PITANIA launched a group of vegetable products, hot snacks, and ready-made lunches that now enjoy high demand in cities of all sizes. The company is especially proud of its new lasagna product, delivered under the ZOLOTOY PETUSHOK trademark.  We make this lasagna using traditional Italian recipes, which have been adapted to Russian taste preferences.

We are planning to enlarge our line of international cuisine products, and will tackle even more complex recipes to make our products stand out among their competitors.