Produkty Pitania Company launches aggressive new ad campaign
2005-10-14
After completing overhauling its Zolotoy Petushok brand logo and packaging, Produkty Pitania launched an aggressive, new advertising campaign in late September. While the brand’s original image remained the same; the company changed some of the logo’s graphic elements and updated packaging with a new and more vibrant color scheme. There are now three kinds of packages to choose from - sacks, boxes, and trays – and each package is color-coded by product type.
The new ad campaign will initially air 30-second television spots in cities with populations of a million plus consumers. In addition, Produkty Pitania will advertise in the national press, as well as on metro placards.