Zolotoy Petushok reaches out to consumers with an innovative website
— 2006-06-07 —

In June, Produkty Pitania – Russia’s largest manufacturer of frozen convenience foods under the Zolotoy Petushok and Domashnaya Skazka labels – unveiled its innovative online consumer project, the Zolotoy Petushok Club website (at www.petushok.ru).  This new large-scale marketing program demonstrates the company’s commitment to delivering high-quality frozen convenience food products, while further strengthening its close relationship with the consumer. 

The Club is designed to attract busy women who now find themselves juggling family and career.  As such, the project will focus on educating these consumers, while also learning more about their product preferences. 

In finding ways to appeal to the target audience, web designers created a versatile site that is not only informative, but also fun.  It will tout Zolotoy Petushok’s many practical and emotional benefits by posting a series of easy to use recipes, practical household tips, and pertinent product information.  What’s more, club members may use the site to share recipes, swap ideas, and upload photos, as well as earn special bonus points and coupons.  And there’s a special section for children, with all sorts of games and other interesting activities for those times when mom is busy in the kitchen. Produkty Pitania also plans to expand its new marketing program beyond the Internet, by organizing master classes, meetings, and dedicated seminars for Club members.

Produkty Pitania operates its own high-tech production facilities in Kaliningrad, as well as a vast distribution network throughout all of Russia, the Ukraine, Belarus, and Kazakhstan.