Zolotoy Petushok style
— 2006-06-21 —

Produkty Pitania has added a new dimension to Russian product promotion with its innovative online Zolotoy Petushok Club. 

This virtual club (at www.petushok.ru), which recently debuted in Moscow, is designed especially for busy women, and will post a series of easy to use recipes, practical household tips, and pertinent information on the company’s many Zolotoy Petushok convenience food products.  In addition, it will further strengthen consumer brand loyalty, as an essential part of a larger promotional campaign strategy. 

Club members may also use the site to share recipes, swap ideas, and upload photos, as well as earn bonus points and coupons.  And there’s a special section for children, with all sorts of games and other interesting activities for those times when mom is busy in the kitchen.  In addition, Produkty Pitania plans to expand this program beyond the Internet, by organizing master classes, meetings, and dedicated seminars for Club members. 

According to Produkty Pitania’s Vice-President Tea Grguric, “The Club will focus largely on issues of interest to modern women, including recreation and holiday celebration suggestions; advice on balancing family and career; and health and beauty tips.”

She added that “while working on the project we hoped that it would not only be popular, but also useful for women when it comes to solving everyday problems.  But we also want it to promote a brighter and more dynamic lifestyle.”