www.petushok.ru
— 2006-07-01 —

On June 1, Produkty Pitania, which manufactures frozen convenience foods under the Zolotoy Petushok trademark, unveiled its innovative online Zolotoy Petushok Club at www.petushok.ru. 

The club is part of a larger marketing strategy, designed to build brand loyalty, while reinforcing consumer relations, especially among busy women who are balancing family and career.  In addition, this educational project will help the company more closely study consumer preferences. 

Down the road, Produkty Pitania plans to expand the project beyond the virtual environment to include locally hosted master classes and dedicated seminars for club members.