Zolotoy Petushok Club: communication for high spirit!
— 2006-07-27 —

Produkty Pitania Company - Russia’s largest manufacturer of frozen convenience foods - recently launched its innovative Zolotoy Petushok consumer website at www.petushok.ru.  This virtual “club” is designed to boost brand awareness and loyalty, while also providing lots of good information.   

 Club members can now go online to: 

·        Find easy solutions to a variety of common household issues

·        Share recipes and tips with other women

·        Learn all about Zolotoy Petushok products

·        Check out a products compatibility table for people who enjoy healthy living

·        Participate in contests and dedicated seminars; post articles and photos; win prizes; and receive free gifts

·        Earn special bonus points and coupons. 

According to Produkty Pitania’s Vice-President Tea Grguric, “While working on the project we hoped that it would not only be popular, but also useful for women when it comes to solving everyday problems.  But we also want it to promote a brighter and more dynamic Zolotoy Petushok lifestyle.”

Yadviga Myadel