Produkty Pitania Company expands its line of gourmet stuffed meats
— 2007-02-14 —

February marked a very special month for Produkty Pitania, as the company unveiled its new line of gourmet entrees under the Zolotoy Petushok label.

The line includes tempting recipes like Chicken Cutlets with Mushrooms – a delicious combination of tender champignon julienne and Krasnodar-style cutlets with a spicy tomato stuffing.  And plans call for the addition of two new products - Provencal Cutlets and Adjika Cutlets - later on this spring.

In 2006, Produkty Pitania introduced a more upscale selection of stuffed meats, including such innovative products as Chicken Cordon Blue with Mushrooms, Kiev-style Cutlets, and Cutlets with Cheese. These products proved successful, thereby laying the groundwork for other similar entrees. 

The newly expanded Zolotoy Petushok line comprises 13 product names in several combinations of both shapes (round, cylinder and flat) and stuffings (cheese, mushrooms, butter, ham, vegetables etc.) to reflect the varied taste preferences of Russia’s diverse consumer population.  In producing these entrees, Produkty Pitania streamlines the process, using state-of-the-art equipment to automatically fill thinly sliced chicken cutlets, which are then breaded and deep-fried. 

According to Produkty Pitania’s Vice-President Tea Grguric, “By initiating this highly comprehensive approach we have managed to stand out among our competitors. With our new line, consumers can dine on the same wonderful recipes that they would typically order out in a fine restaurant.”

Although gourmet convenience foods have demonstrated steady and sustainable growth over the past 12 months, this market niche is still far from saturated. Company President Stefano Vlahovic attributes the growing demand for these products to “their unique taste and easy preparation, especially when compared to home cooking.” 

The new product line is already available at a number of retail outlets in Moscow, with plans to expand distribution to other major Russian cities in late spring 2007.  At the same time, the company hopes to up production levels to as much as two tons a month by the end of the year. 

In launching its marketing campaign, Produkty Pitania invited consumers to sample these gourmet entrees at ProdExpo-2007.  As such, the company’s chef conducted a master cooking class in which he demonstrated a variety of creative serving ideas using the new products.