Produkty Pitania continues to diversify its product portfolio
— 2007-03-21 —
Produkty Pitania Company, Russia’s leading manufacturer of frozen convenience foods packaged under the Zolotoy Petushok and Domashnaya Skazka brands, continues to expand its product portfolio.
The company recently unveiled its latest offering - Fried Chicken Legs and Fried Chicken Rounds - wholesome, ready-to-eat entrees that are made without the traditional breading. They come on the heels of a lengthy consumer testing process, not long after Produkty Pitania introduced its Zolotoy Petushok Grilled Wings. And Russian consumers definitely give these new products a “thumbs up.”
Produkty Pitania is rapidly earning an international reputation for both its innovation and its excellence, particularly when it comes to taste, convenience, and product safety. In fact, it was among the first manufacturers to pioneer frozen foods made from all-natural chicken meat – a product category that now rates a special place among the company’s product portfolio.
These fried, ready-to-eat entrees are not only easy to prepare, but also deliciously like “homemade,” thanks to high-tech production technologies that maintain the unique flavor of fried chicken without adding the extra calories from breading.
Fried Chicken Legs and Fried Chicken Rounds are available in both 750 g and 920 g packages, and may be purchased now for around 53 rubles at major retail networks in Moscow and St. Petersburg, In April, Produkty Pitania will release the new line throughout its vast distribution network - particularly in Russia’s central and northwestern regions – anticipating that it will eventually account for between 15 and 20% of the company’s Zolotoy Petushok product sales.
