21st century meals the easy way
— 2007-03-29 —

 

Although any nutritionist will tell you, chicken stands head and shoulders above any other meat when it comes to dietary value, it must also be prepared with care – and that means spending precious hours in the kitchen to cook and dress it properly.  But Produkty Pitania has taken all of the work out of chicken with such delicious, ready-to-eat entrees as its Fried Chicken Legs and Fried Chicken Rounds, distributed under the Zolotoy Petushok trademark. 

The newest in a long line of high-quality convenience foods, these affordable entrees are both easy to cook and delicious, having captured the homemade taste of fried chicken while maintaining its nutritional properties through the wonders of modern production technology.  They come on the heels of a lengthy consumer testing phase, following yet another new Zolotoy Petushok product: Grilled Wings.   

Prepared from juicy pickled meat and flavored with the perfect blend of spices, these legs and rounds come wrapped both individually and in a handy variety pack, making them a popular choice among families. For added convenience, the new entrees are available in both 750 g and 920 g packages, and may be purchased now for around 53 rubles at major retail networks in Moscow and St. Petersburg.  In April, Produkty Pitania will release them into stores throughout its vast distribution network, particularly in Russia’s central and northwestern regions. 

According to Tea Grguric, Vice-President for Marketing, “We expect Fried Chicken Legs and Rounds to account for between 15 and 20% of our Zolotoy Petushok product sales, which is why we plan to continue expanding this category of convenience food products,” said Grguric.  “They are definitely made with 21st Century consumers in mind – men and women who lead very active lifestyles; but are also extremely discriminating in their food choices.”