Zolotoy Petushok published 100 Gold Cuisine Recipes by consumers
— 2007-05-16 —

On the eve of Zolotoy Petushok consumer project’s first anniversary Produkty Pitania Company published the book entitled 100 Gold Cuisine Recipes. The book presents original recipes based on Zolotoy Petushok products. All recipes included in the book were sent to the company by consumers within Gold Recipes contest from July 15 to September 16, 2006.

Food styling and the design of the book have been of special focus for publishers. The book is designed to match Zolotoy Petushok brand style and it uses the trademark’s key brand signal — red-and-white checked background.

Produkty Pitania Company focuses on the quality and diversity of its products and also contributes to building of the frozen convenience foods consumption culture. In the last several years the Russian market has been nearing western quality and taste standards. Zolotoy Petushok trademark offers products that significantly facilitate everyday life for modern ladies who take care of their families while building their careers.

The recipe contest, which provided background for the new book, helped combine Zolotoy Petushok consumers’ best cooking ideas in the bright and useful publication. The queen of ironic detective stories Daria Dontsova acted as head of the contest jury. Galina Poskrebysheva, exquisite cooking connoisseur and member of the Moscow Cooking Association, was the independent expert for the contest. She prepared and decorated all courses that are included in the book.

The contest was organized within the Zolotoy Petushok Club marketing project. Information about the contest was published in a number of consumer mass media, on the radio and at www.petushok.ru website, which collected all of the cooking ideas supplied by consumers. More than 350 recipes were submitted for the contest from all over Russia including such cities as Bryansk, Yekaterinburg, Kazan, Samara, Saransk, Saint Petersburg and others.

Three finalists were selected contest sinners: Elena Zolotykh, Oksana Klod and Larisa Ilyina. All of them received sets of Zolotoy Petushok products sufficient for one-month nourishment. The top prize was a microwave oven, second and third prizes included one-year subscription for Liza magazine. In addition, contest winners took part in Daria Dontsova’s show “We Want to Live” at Popsa Radio and they shared their recipes with the audience during the live broadcast.

Company representatives are convinced that the book will be very useful for ladies who strive for success in everything they do: at work, in their families and in household chores.