Produkty Pitania expand their line of ready-to-eat lunches
— 2007-07-03 —

 Produkty Pitania Company, the owner of Zolotoy Petushok and Domashnaya Skazka brands, expands its line of ready-to-eat lunches with Lasagna in Bolognese Gravy and Four Cheese Lasagna. This step was taken due to high consumer demand for the products and to the positive prospects of ready-to-eat lunches segment. The company is producing larger servings of well-known and most popular consumer products: Lasagna with meat and cheese. From now on the range of products includes 740 g packages with two trays of standard 370 g servings in each package. 

 

Complemented with the two new products the ready-to-eat lunch line from Zolotoy Petushok now includes 5 types of lasagna. These meals are composed of thin layers of dough made from high-quality hard wheat served with a variety of fillings (meat, mushrooms, vegetables, and now cheese) and gravies. 

Produkty Pitania Vice-President Damir Imamovic says: «Ready-to-eat lunches represent the complex and very prospective niche that takes major financial and labor costs in its development. However, the more difficult the winning of a category is, the more interested we are in producing such products. We are audacious in terms of labor-consuming developments, and we always strive to further sophisticate and expand our existing products. Presently we are preparing to build our new plant in Gusev, Kaliningrad region. Its production capacity will be partially tailored for production of ready-to-eat lunches». 

The two new products introduced by Produkty Pitania are classical Italian courses developed in conformity with the traditional national recipe.