Produkty Pitania introduced elite ready-to-eat lunches
— 2007-06-25 —

 Produkty Pitania Company, Russia’s largest producer of frozen foods under Zolotoy Petushok and Domashnaya Skazka trademarks, announced the launch of elite ready-to-eat lunches on the Russian market. The development, production and distribution of these products will be carried out in cooperation with one of Croatia’s most ancient and popular hotels: Palace Hotel Zagreb.

The joint international project will feature selling six ready-to-eat European courses in Russia:

·        Stuffed squids with gravy and corn biscuits, 470 g;

·        Beef roll in spicy sauce with fettucini, 420 g;

·        Stuffed chicken breast with gravy soufflé vegetables, 420 g;

·        Veal escalope with fettucini with truffle gravy, 430 g;

·        Pork escalope with gravy and rice, 370 g;

·        Hunter style rump steak with dumplings, 370 g.

Zolotoy Petushok will serve as the umbrella brand for the new Delicacy product line by Produkty Pitania in Russia, Ukraine and Belarus. This project is implemented jointly with the prestigious Croatian hotel Palace Hotel Zagreb and it is another step of the producer towards better diversification of its product portfolio that takes the company into the new business area of delivering products in the premium price segment. It is noteworthy that the major producer of frozen convenience chicken meat foods is launching production of complex recipes based on other types of raw materials including veal, turkey, pork and squid.

Distribution and promotion of extra-premium products will be very different from distribution and promotion of major product categories branded under Zolotoy Petushok trademark The new products’ target focus will be Moscow and Saint Petersburg markets. At the same time the owners of these new products are convinced that such recipes will be in demand in million cities in other regions of the country as well.

Major distribution channels for elite lunches will be HORECA companies (that offer private and corporate catering services, including average plus category of restaurants), and upper price segment retail networks.

These one-serving products of the new range are delivered in consumer-convenient 370-470 g packages. The outer carton box package hosts special vacuum plastic bags containing meat products, sauces and garnish. These products will be available at Moscow’s retail outlets late in June 2007.