Produkty Pitania develops new forms of cooperation
— 2008-05-07 —
Produkty Pitania Marketing Department announced that the Company continued cooperation with retail chains in the area of co-branding. Zolotoy Petushok brand joins efforts with retail brands to promote sales of a jointly developed product. One of the two brands becomes an attribute of the other brand, which results in benefits for both parties.
In each co-branding initiative the ratio of brand attributes added to the package will vary.
The first co-branding project back in 2003 was implemented in cooperation with Kopeika retail chain: jointly developed products Fried Thigh and Shank, Barbecue Wings, Vienna-style Schnitzel were sold under the retailer’s own premium brand Restoria.
The second major project featured participation of Perekrestok retail chain. Recipes of meals within the project were not specifically changed.
In accordance with a number of Kaliningrad-based retailers the company delivers a set of products within the joint co-branding effort.
An important international co-branding project was implemented with Palace Hotel Zagreb: Zolotoy Petushok opened its premium segment range of products within the project.
We are committed to introducing new and unique features in each of our co-branded products. Through continued expansion of our product portfolio and further improvement of existing recipes we achieve the objective of delivering high quality goods to all of our partners be it a retail chain or a food service operator and meeting their high standards, observed Damir Imamovic, Produkty Pitania Vice-President.
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