Stefano Vlahovic: We are one big family!
— 2008-06-26 —

 

 
 In 1998 the Company decided to build its own production base in Kaliningrad.                                             
The Company rented premises and launched production of Zolotoy Petushok products. The Company designed its business strategy that involves active investment activities. Further on the Company has permanently expanded and diversified its product portfolio.
President of the Company Stefano Vlahovic: 1998 was not the best year to start business because of the default, but we took the risk and made no mistake about it. We are grateful to local authorities for their comprehensive support.
 The Company’s success was based on the fact that frozen convenience foods market was free at the time. 
Production development was accompanied by introduction of new products, such as lasagna and others.
The producer also actively developed its co-branding initiatives in cooperation with retail chains and HoReCa operators.
In addition to construction of new production capacity the Company acquired and retrofitted existing facilities, which are currently used as testing ground for the development of new products and recipes.
The Company expands its product line with innovative frozen convenience products.
Today the Company produces more than 50 types of products and distributes across its own extensive distribution network in Russia, Ukraine, Belarus and Kazakhstan.
New projects are underway including the construction of a new plant in Gusev, the development of the Company’s distribution network and further diversification of its product portfolio.
Ever since the foundation date – which became the date that launched development of frozen convenience foods market in Russia – the Company retained leadership both in production volume and in other material aspects such as quality, product range and innovation.
-  I am sincerely grateful to all employees of Produkty Pitania, - Company President says – Without them we would not have been so successful.  All of us are one team and one family.  We can achieve a lot when we work together!