Produkty Pitania develops new forms of cooperation
— 2008-06-17 —
The company continues its mutually beneficial cooperation with retailers in the area of co-branding.
Produkty Pitania’s approach implies that the retailer’s brand is the carrier of the Company’s brand attributes. In each specific project the ratio of attributes of the two brands may vary.
The first project of the kind in 2003 was co-branding with Kopeika retailer.
The second major co-branding project was implemented in partnership with Perekrestok chain of stores.
Co-branding partners in Kaliningrad include Viktoria, Kvartal, Deshevo, Cash.
An important international co-branding milestone for the Company was the project in cooperation with Croatia’s famous Palace Hotel Zagreb, which featured the sale of premium products from Produkty Pitania.
Damir Imamovic, Vice=President of the Company: «We try to introduce something new and unique with each co-branding product. Through continuous expansion of our product portfolio and improving the existing recipes we are committed to delivering to our partner retailers and food service operators high quality products that meet the highest standards.»