Produkty Pitania introduces a new method of cooking Zolotoy Petushok convenience products
— 2009-05-26 —

Produkty Pitania, Russia’s major producer of frozen convenience products under Zolotoy Petushok and Domashnaya Skazka brands introduced a new method of cooking and enjoying frozen convenience products.

Spring, summer and even autumn provide outgoing opportunities for those who enjoy the sun and warm weather. Picnics have traditionally played a major role in this kind of enjoyable recreation activities. Spending a weekend with friends in the country enjoying savory barbecues is a preferred alternative to staying home, alone and bored!
Produkty Pitania proposes its non-standard approach to cooking convenience products: the grill. It is a burning-hot summer special.
Saving your precious time for pickling meat, a process which is not always a complete success to fully enjoy, the Company offers a ready-to-cook frozen product convenient for traditional home cooking and for coal grill cooking at the outings.

The list of natural ready-to-cook products includes Grill Wings, Fried Chicken Shanks, Fried Chicken Round and Shank, Fried Chicken Rounds from Zolotoy Petushok. Traditional shashlyks do not stand a chance. The products are made of natural ready-to-cook pickled chicken meat.

It will not take long to grill these products in the country because they are already pickled, which saves you time for preparing all ingredients in advance and pickling meat for quite a while, plus – you can fry them in no time at all. Heat radiated by burning coal evenly roasts convenience products placed on a grill or skewers: ready to serve as soon as the golden crust appears. Savory teasingly smoked chicken meat products will be there in 5-7 minutes! Coal-fried chicken has golden crust and becomes tender and juicy. Tasty, juicy and sweet-smelling chicken pieces cooked on real fire will complement your weekend in the country! Cooking them is another amusing and fun part of the outdoor picnic for children and adults.
«Outdoor recreation with friends and family at your dacha, picnics and grilled meat always go hand in hand. Nowadays this type of recreation is known throughout the world and it is gaining popularity in Russia, too: people distract themselves from the daily routine and stress, says Tea Grguric, Produkty Pitania Vice-President for Marketing. In addition, studies have shown that cooking convenience (less time for cooking) is one of the main reasons why consumers prefer convenience products: Vetra-Marketing indicates that this is the case with 47% of respondents. That is why we took some time to think about the way we could meet consumers’ need to cook our products outdoors in the summer time, with the key message of our brand – safety, support, taste and joy – and all of its components in place.
Our line of natural ready-to-cook chicken meat products earned the reputation of high quality products for traditional cooking and fully reached its consumer audience, and we have designed and proposed another way of cooking: grilling the products.
It has come to be common knowledge that grilled meat is easier to digest, which is especially true about tender chicken meat. Our products are heat-processed in production and they will not be spoiled when taken outdoors without a cooler on a hot day. It is quite the other way around: we recommend defrosting them before they are fried on a grill so that it would take no time at all to fry them.
Consumers that buy our products enjoy fully tailored solutions and excellent outdoor recreation with their families. Simple and convenient products that help save your leisure time provide an outstanding alternative to traditional shashlyks in today’s fast pace of living. We as a major Russian producer of frozen convenience foods see our goal in keeping a close watch on consumer needs, initiating trends, building the culture of consuming products and proposing new ways of cooking. I am in a position to state that our company sets a new trend in consumption of frozen convenience products proposing grill-frying as a new way of enjoying the newly designed modern ready-to-cook chicken meat products. The grill will prove to be convenient for all those who like convenient innovative products and peaceful outdoor recreation, Tea Grguric, Vice-President for Marketing summarized.