The crisis will shake consumer baskets
— 2009-01-11 —

The frozen convenience products segment will keep growing at a decelerated rate. Consumers will shift towards preferring chicken meat to other kinds of meat.

A certain reduction of living standards caused by the economic downturn may drive the growth of demand for chicken meat.

Produkty Pitania’s product portfolio is well fitted for crisis conditions due to the broad range of price segments included in the portfolio.