Produkty Pitania reported successful launch of natural ready-to-cook products
— 2009-02-18 —

At the industry forum Prodexpo–2009 Produkty Pitania presented the history of natural ready-to-cook products (NRTCP) under Zolotoy Petushok trademark and informed about the prospects.
Produkty Pitania is one of the pioneers in the production and distribution of natural ready-to-cook chicken products. The Company intends to further increase the output of products in the strategic NRTCP segment to 1000 tons a month with the extended line of these products.
Tea Grguric, Produkty Pitania Vice-President for Marketing, mentions that the company successfully introduced a new product category that is highly viable in existing circumstances. According to Grguric, the growth in demand for these products is and will continue to be driven by the ever accelerating pace of living and lack of time for cooking.