A promising segment in the frozen foods market
— 2009-02-24 —

Produkty Pitania Vice-President Damir Imamovic
In 2008 sales of natural ready-to-cook products (NRTC) from Zolotoy Petushok went up to 8500 tons.

NRTC are made of natural whole and tender chicken meat pickled and fried. Its specific featured include the absence of breading. These products are for active people who care about their families.

Analysts’ forecasts of growth in the segment have proved to be true.

We mainly sell our products through retail chains and discounters and analysts predict that consolidation shall be the major factor in this retail segment in the next several years.

There is plenty of room for further growth of demand for frozen convenience products on the Russian market.
These products are unique for the market as no competitors have similar offers available.
We have labored extensively to introduce the new product category to consumers. We have been able to make a sound offer to consumers and the prospects for its further development are positive.