Good humor recipe
— 2009-08-06 —

Spring, summer and even autumn are the seasons for people to enjoy outdoor recreation!
Produkty Pitania steps in with its innovative outdoor cooking method, i.e. grill cooking of natural ready-to-cook products from Zolotoy Petushok.
«Outdoor recreation with friends and family, trips to dachas, having picnics with grilled meat products are the activities that stick together seamlessly. Today this way of daily routine relief is gaining more and more popularity in Russia and across the globe, says Tea Grguric, Produkty Pitania Vice-President for Marketing. – In addition, surveys have shown that cooking convenience (time saving) is one of the main reasons why consumers prefer convenience products, which is confirmed by 47% of respondents to survey held by VETRA-Marketing agency. That is why we started thinking of how to meet consumer’s summer season demand for convenient outdoor cooking and preserve our brand’s key message, i.e. reliability, support, taste and joy.Whereas our line of natural ready-to-cook chicken meat products has come to be well-known on the market as the source of high quality products convenient in cooking and found its consumer audience, we designed and proposed another cooking method: heating of products on the grill.
It is common knowledge that grill-cooked meat is easier to digest, especially if the product is tender chicken meat. In view of the fact that all our products are thermally processed, they will not be spoiled when transported in hot weather without a portable freezer box. On the contrary, we recommend frying these products on open fire without freezing them first in order to minimize coal-cooking time.
With out products consumers buy a complete solution and an excellent opportunity to enjoy outdoor entertainment with their friends and families. Simplicity and convenience along with the time-saving potential provide an excellent alternative to traditional shashlyks in the modern fast living pace environment. In our opinion as a major Russian producer of frozen convenience products, we must permanently keep track of the changes in consumer needs, set the trends and build product consumption culture as well as new ways of cooking. I can assert that our company is setting a new trend in consumption of frozen convenience products by proposing the new way of cooking specially designed ready-to-cook products on the grill. Grill cooking should make all those who like convenient and modern products happy and allow people to enjoy comfortable and peaceful outdoor relaxation, Produkty Pitania Vice-President for Marketing Tea Grguric summed up.