Produkty Pitania announced the results of consumer behaviors study
— 2009-09-25 —

Produkty Pitania, a major Russian producer of frozen convenience products under Zolotoy Petushok and Domashnaya Skazka brands, announced the results of consumer behaviors study carried out in August 2009 in cooperation with AMI VETRA-Marketing.
According to survey results, about 66% of consumers buy just as many convenience products as before, around 20% of them buy less, and about 4% confessed they were buying more.
92% of respondents would prefer to save money by buying fewer products less frequently, if they have to save, but they would focus on the brands they are used to. No more than 37% of consumers are ready to consider cheaper products.
According to Produkty Pitania Vice-President Damir Imamovic, in big cities today’s key criterion for selection of products from one or the other producer is the price/quality ratio, while in smaller towns the price is most important. It is difficult to predict with certainty what effect the crisis may have on future consumer preferences. However, judging by the survey respondents’ answers, loyalty to brand/producer, quality, and taste of products remain key parameters for convenience foods preference. 95% of respondents cited these parameters as key.