PP: 2010 trends
— 2010-04-12 —

Stefano Volhovic, PP President, pointed out major 2010 development target with focus on product quality. The main 2010 target is to become the best quality system in the industry. Completed changes included products ingredients and manufacturing process improvement, development of wide network system, and team training and professional development.
Volhovich emphasized the effect of crisis on industry in general and pointed out a new opportunities PP could use. PP plans to develop its own cannery and offer various products to this growing market. HoReCa sector development is another priority PP. He also expects a large growth within existing PP expertise with chicken fillet and ready-to-eat products.
PP’s product assortment, own plant, wide distribution network and market proficiency would allow to achieve its 2010 goal and offer exceptional product as well as secure and increase the market share.