“The Year of Quality…”
— 2010-11-30 —

Company: PP
Profile
Date established: 1994
Industry: one of the largest frozen food manufacture in Russia with Zolotoy Petushok and Domashnyaya Skazka brands, the leading chicken meat product manufacture
Products: Zolotoy Petushok brand with large frozen food assortment including ready-to-eat lunch and dinner, and canned meat
Leadership: Stefano Vlahovich, president
Target audience: active lifestyle customers with quality and free time core values
Facts and statistic:
• Monthly product capacity- 13000 tons
• Gusev cannery is a 4.6 hectares facility with 1374 square meters of plant and 4836 support facilities with overall PP production plant of 56000 square meters
• Partnership and distribution network includes entire Russia, as well as Ukraine, Belorussia and Kazakhstan

“The Year of Quality”
According to Stefano Vlahovich, PP president, 2011 is a Year of Quality with focus on continuous quality improvement. PP plans to develop additional product lines with focus on natural products and healthy lifestyle. Current product assortments includes over 200 items with “Chicken fillet pieces, breaded” to be the most popular. Chicken as a main ingredient is the key factor which differentiates PP products from competition. The company focuses on adding whole-food natural products, as well as develops PP professional team.

Future plans
Opening its own Gusev cannery in 2010 allow PP to expand its assortment as well as to start a new project which includes its own raw source plant. Successfully offering chicken meat products the company also plans to offer both beef and pork product assortment.
2011 goals include product quality improvement, increase of assortment and product volume, and its presence share all around Russia.