Zolotoy Petushok - Brand of the Year 2023!
— 2023-09-04 —
Zolotoy Petushok brand became the winner of the "Brand Rating -2023" - "Brand of the Year 2023" according to the results of the study of the newspaper "Business Petersburg".
The award ceremony took place in St. Petersburg at the Erarta Museum of Contemporary Art.
The award was received by the Director of the regional representative office in St. Petersburg Sergey Kudryavtsev and Dana Petrova.
Congratulations to all of us on this joyful event!
The brand rating is one of the most popular special projects of Delovoy Petersburg
is an assessment of the most prominent St. Petersburg and regional companies,
together constituting a vivid portrait of urban business.
To participate in the Brand Rating, companies are selected that produce or provide
consumer goods or services (b2c), with the best financial performance in various industries.
Since 2023, self-nominated companies that have left an application on the dp.ru website are also participating.
All brands were given to the judgment of the expert commission.
Brand Ranking 2023 consists of several independent components.
The "Brand Strength" metric evaluates the subjective perception of the brand by the jury members,
which rank the entire list. The results are summarized.
In the brand quality (industry) metric, companies are evaluated on three dimensions:
recognition, identity quality, positioning clarity.
Evaluation is carried out on a five-point scale, the results are given to the arithmetic mean.
A list of five winners in each industry is published.
The media rating of companies is carried out by Medialogy according to its
original methodology "Mediaindex". The entire list of participating companies is analyzed,
the top 50 leading companies in the media of St. Petersburg and Russia are published.
The "Editor's Choice" rating reflects the company's special merits in the field of brand promotion.
Formed by the editors of "DP".
An article with ratings of regional brands can be read at the link